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The digital age is evolving, allowing businesses increased access to their audience and to deliver varied media experiences, contextually, across a universe of channels.

Social media platforms create a ubiquitous presence on the web, providing an ever-expanding reach through digital channels and a consistent build of required authenticity, if managed correctly.

Approaching digital and social media, with the myriad of uses and options available requires multiple brand content and conversion strategies.

Brands have found that consumer interaction is heightened when there is a quick message combined with an engaging graphic, video, or link to a visual brand experience.

As the development of innovation and technology accelerates, brand context and influence is expanding into rich lifestyle engagement, channeled through new media, the Internet of Things (IoT), and messaging apps.