Privacy Policy

Who we are

Our website address is:

This privacy policy (the “Privacy Policy”) relates to the information collection and use practices of VERSIONS (“versions,” “we,” “our,” or “us”) in connection with our online services, which are made available to you through our platforms, (the “Platform”), our website located at (the “Site”), and our mobile application (the “App”).

Description of Users and Acceptance of Terms

This Privacy Policy applies to visitors to the Site and the App, who view only publicly-available content (the “Visitors”) and subscribers who have signed up to access and use the Platform and all services offered by VERSIONS through the Platform (the “Subscribers”).


Capitalized terms not defined in this Privacy Policy shall have the meaning set forth in our Terms of Use (when such term concerns Visitors), or the Subscription Agreement (when such term concerns Subscribers).

What personal data we collect and why we collect it

In the course of operating the Site, the App, and the Platform and/or interacting with you, VERSIONS will collect (and/or receive) the following types of information. You authorize us to collect and/or receive such information and assume contractual responsibility for obtaining all consents as required under applicable laws and regulations.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact Information

When you contact us through the “Contact Us” page, or sign up to become a Subscriber, you will be asked to provide certain information, which may include first name, last name, e-mail address, job title, name of your organization, country, state/region and phone numbers (fax, cell and/or landline) (“Contact Information”). The Contact Information is used to provide the requested service or information and to contact Subscribers and Visitors for purposes of direct marketing of our current and future services.


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Billing Information

In order to purchase product or subscription to our Platform, you may be required to provide certain additional information, which may include a credit card number, expiration date, billing zip code, activation code, and similar information (“Billing Information”). Billing Information is collected and processed by our third-party payment processor operating as our agent (see, Onward Transfers to Third Parties).

Subscriber Data

In using the Platform, Subscribers grant us permission to access Subscriber Data from Data Sources, such as Subscribers’ social media channels, payment processors, and financial institutions. We use the Subscriber Data in accordance with the terms and conditions of the Subscription Agreement. Generally, though not always, we obtain the Subscriber Data from the Data Sources via API feeds. Subscribers may add or remove approved Data Sources at any time pursuant to the Subscription Agreement. Any Subscriber Data collected from Data Sources will be used in accordance with this Privacy Policy and the privacy policy of the Data Source. For more information on each of our Data Sources, including how to opt out from certain data collection, please visit the following link:

Other Information

In addition to the Contact Information, the Billing Information, and the Subscriber Data, we may collect or receive the following information:

  • From Your Activity. In an ongoing effort to improve the Site, the App, and the Platform, we automatically collect certain information when Visitors visit the Site and the App, and when Subscribers use the Platform. This information consists of IP addresses, browser type and language, referring and exit pages and URLs, date and time, amount of time spent on particular pages, what sections of the Site and/or App Visitors visit, and similar information concerning your use of the Site, the App, and the Platform (“Activity Information”).
  • From Cookies. We also collect Activity Information by using “cookie” technology. Cookies are small packets of data that a website stores on the hard drive of your computer or mobile device to “remember” information about your visit. We may use session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer/device until you delete them). If you do not want us to place a cookie on your hard drive, you may be able to turn that feature off on your computer or mobile device. Please consult your Internet browser’s documentation for information on how to do this and how to delete persistent cookies. However, if you decide not to accept cookies from us, the Site, the App, and the Platform may not function properly. For more information on how we use cookies, please read:
  • Analytics and Remarketing. We use one or more third–party analytics services (such as Google Analytics) to evaluate your use of the Site, the App, and the Platform, compile reports on activity (based on their collection of IP addresses, Internet service provider, browser type, operating system and language, referring and exit pages and URLs, data and time, amount of time spent on particular pages, what sections of the Site and/or the App you visit, number of links clicked while on the Site or the App, search terms and other similar usage data), and analyze performance metrics. These third parties use cookies and other technologies to help analyze and provide us the data. By accessing and using the Site, the App, and/or the Platform, you consent to the processing of data about you by these analytics providers in the manner and for the purposes set out in this Privacy Policy. For more information on these third parties, including how to opt out from certain data collection, please visit the sites below. Please be advised that if you opt out of any service, you may not be able to use the full functionality of the Site, the App, or the Platform. For Google Analytics, please visit:
    We also use one or more third-party remarketing services (including Facebook, Twitter, and Google Adwords) to advertise on third-party websites to previous Visitors to our Site and our App. These third-party remarketing service providers use cookies to serve ads based on a past visit to the Site and the App. Any data collected by such third party remarketing service providers will be used in accordance with this Privacy Policy and the privacy policy of such third party remarketing services provider. For more information on such third party remarketing service providers, including how to opt out from certain data collection, please visit the following links:
    For Google Adwords, you can set preferences for how Google advertises to you using the Google Ad Preferences page, and if you want to you can opt out of interest-based advertising entirely by cookie settings or permanently using a browser plugin.
    For Facebook, please visit:
    For Twitter, please visit:

Aggregate Data. In an ongoing effort to better understand our Visitors, our Subscribers, their users, the Site, the App, and the Platform, we may analyze your information in aggregate form to operate, maintain, manage, and improve our services. This aggregate information does not identify you personally. We may share this aggregate data with our affiliates, agents, and business partners. We may also disclose aggregated user statistics in order to describe our services and the Site to current and prospective business partners and to other third parties for other lawful purposes. All of the information that we collect and/or receive pursuant to this Privacy Policy, including Contact Information, Billing Information, Subscriber Data, Activity Information, and Other Information described above, is referred to collectively herein as “Information.”

How We Use the Information. Further to the uses described above, we use Information primarily to provide our services. For example, we digest, analyze, and organize the Information using our proprietary analytics methods, and prepare content derived from such information and analytics. Such content is then distributed to our Subscribers, in various formats including, but not limited to, email digests and PDF reports, for use by Subscribers in their businesses. In addition, we may use the Information to create audience segments for Subscribers, and to publish automatic social media posts on behalf of our Subscribers as part of our services pursuant to the Subscription Agreement. We may also reproduce, execute, use, store, archive, modify, enhance, aggregate, combine with other data, perform, display, distribute, sell, rent, vend, or otherwise exploit Anonymous Data for any purpose, including, without limitation, to create audience segments, to enhance our other data and sell such enhanced data, or to improve our Site, App, Platform, and our services. Further, we use Information to respond to general inquiries, solicit feedback regarding our services, provide relevant content, provide support, and to communicate with you via email regarding our current and future services.

Onward Transfer to Third Parties

Like many businesses, we hire other companies to perform certain business-related services. We may disclose Information, including personal information in some cases, to certain types of third-party companies, but only to the extent needed to enable them to provide such services, including, without limitation, hosting services, database management/back-up services, and payment processing. All such third parties function as our agents, performing services at our instruction and on our behalf pursuant to contracts which require they provide at least the same level of privacy protection as is required by this Privacy Policy and implemented by VERSIONS.

With regard to the principle of Accountability for Onward Transfer, for example, we remain liable if our agent processes such personal information in a manner inconsistent with the Privacy Shield Principles, unless we prove that we are not responsible for the event giving rise to the damage.

Opt-In to Certain Onward Transfers

If you are a European resident, we will not transfer your personal information to a third party acting as a controller without first providing you with information regarding the identity of such controller or the nature of such controller’s business, and obtaining your opt-in consent.

We will not disclose your sensitive personal information to any third party without first obtaining your opt-in consent. You may grant such consent by contacting us at

In each instance, please allow us a reasonable time to process your response.

Business Transfer

In the event of a merger, dissolution, or similar corporate event or the sale of all or substantially all of our assets, we expect that the Information that we have collected and/or received, including personal information, would be transferred to the surviving entity in a merger or to the acquiring entity. All such transfers shall be subject to our commitments with respect to the privacy and confidentiality of such personal information as set forth in this Privacy Policy.

Disclosures to Public Authorities

We are required to disclose personal information in response to lawful requests by public authorities, including for the purpose of meeting national security or law enforcement requirements. We may also disclose personal information to other third parties when compelled to do so by government authorities or required by law or regulation including, but not limited to, in response to court orders and subpoenas.

Opt-Out for Direct Marketing

You may opt out at any time from the use of your personal information for direct marketing purposes by e-mailing the instructions at Please allow us a reasonable time to process your request.

How We Protect Your Information

VERSIONS takes commercially reasonable security measures to protect your personal information from loss, misuse, and unauthorized access, disclosure, alteration, and destruction, taking into account the risks involved in processing and the nature of such data, and in compliance with applicable laws and regulations. You should keep in mind, however, that no Internet transmission is 100% secure or error-free. In particular, e-mail sent to or from the Site, the App, and/or the Platform may not be secure, and you should therefore take special care in deciding what information you send to us via e-mail or other electronic means. Where VERSIONS has given you a username and/or password that enables you to access certain parts of the Site, the App, or the Platform, you are responsible for keeping such username and/or password confidential.

Links to Third-Party Sites

The Site, the App, and the Platform may, from time to time, contain links to external websites. VERSIONS encourages you to review the privacy and security policies of any externally linked websites that may be accessed through the Site, the App, or the Platform. VERSIONS assumes no responsibility or liability for the information collection and disclosure practices of any external websites that a user can access through the Site, the App, or the Platform. Please check the privacy policies of these external websites before you submit any personal information to them.

Access to Personal Information

Upon request to, we will provide you with confirmation as to whether we are processing your personal information, and have the data communicated to you within a reasonable time. You have the right to correct, amend, or delete your personal information where it is inaccurate or has been processed in violation of this Privacy Policy. We may require payment of a non-excessive fee to defray our expenses in this regard. Please allow us a reasonable time to respond to your inquiries and requests.

Your Choices

Should you choose to unsubscribe from any mailing lists for which you registered, you may do so by following the instructions on how to unsubscribe provided in all VERSIONS communications.


If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

We will retain your personal information in a form that identifies you only for as long as it serves the purposes for which it was initially collected as stated in this Privacy Policy or subsequently authorized. We may continue processing your personal information for longer periods, but only for the time and to the extent such processing reasonably serves the purposes of archiving in the public interest, journalism, literature and art, scientific or historical research, and statistical analysis and subject to the protection of this Privacy Policy. After such time periods have expired, we may either delete your personal information or retain it in a form such that it does not identify you personally.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Important Notice to All Non-U.S. Residents

Our servers are located in the United States. If you are located outside of the U.S., please be aware that any information provided to or collected by us, including personal information, will be transferred from your country of origin to the U.S. Except in the case of data transfers under the EU-U.S. Privacy Shield and the Swiss-U.S. Privacy Shield Framework, your decision to provide such data to us, or allow us to collect such data through our Site, the App, or the Platform, constitutes your consent to this data transfer.

Important Notice for Residents of the European Economic Area and Switzerland

VERSIONS complies with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from the European Union member countries (including Iceland, Liechtenstein, and Norway) and Switzerland. VERSIONS has certified that it adheres to the Privacy Shield principles of Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity and Purpose Limitation, Access and Recourse, and Enforcement and Liability (the “Privacy Shield Principles”). If there is a conflict between this Privacy Policy, the Terms of Use, and the Subscription Agreement, the Privacy Shield Principles shall govern for EU and Swiss individuals only. To learn more about the Privacy Shield program and to view our certification page, please visit

VERSIONS is subject to the investigatory and enforcement powers of the Federal Trade Commission.

In compliance with the EU-U.S. and the Swiss-U.S. Privacy Shield Principles, VERSIONS commits to resolve complaints about your privacy and our collection or use of your personal information.  EU or Swiss individuals with inquiries or complaints regarding this Privacy Policy should first contact VERSIONS at

California Privacy Rights

Pursuant to Section 1798.83 of the California Civil Code, residents of California have the right to obtain certain information about the types of personal information that companies with whom they have an established business relationship (and that are not otherwise exempt) have shared with third parties for direct marketing purposes during the preceding calendar year, including the names and addresses of those third parties, and examples of the types of services or products marketed by those third parties. If you wish to submit a request pursuant to Section 1798.83, please contact VERSIONS via the form at

In addition, VERSIONS does not monitor, recognize or honor any opt-out or do not track mechanisms including general web browser, “Do Not Track” settings and/or signals.

About Children

VERSIONS does not knowingly collect or receive personal information from children under the age of 13 through the Site, the App, and/or the Platform. If you are under the age of 13, please do not provide any personal information through the Site, the App, and/or the Platform. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce this Privacy Policy by instructing their children to never provide any personal information on the Site, the App, or any other web site without their permission. If you have reason to believe that a child under the age of 13 has provided personal information to VERSIONS through the Site, the App, and/or the Platform, please contact us at, and we will endeavor to delete that information from our databases.

Changes to this Privacy Policy. This Privacy Policy is effective as of the date stated at the top of this Privacy Policy. We may change this Privacy Policy from time to time, and will post any changes on the Site, the App, or the Platform as soon as they go into effect. By accessing the Site, the App, or the Platform after we make any such changes to this Privacy Policy, you are deemed to have accepted such changes. Please refer back to this Privacy Policy on a regular basis.

Contact Us

If you have any questions about this Privacy Policy or to report a privacy issue, please contact us in one of the following ways:

Contact form:

Telephone: +1 847 279 8999

Or write to us at:

11 N Skokie Hwy
3rd Floor
Lake Bluff IL 60044