Regenerate
Content strategy is an extension of what great companies do well already: listening, engaging, educating, and building lasting relationships with clients.
Creating a sustainable and regenerating approach to content is essential to effectively connect with various types of users across multiple channels. Taking into consideration vast market share of users, organizations must appeal to and connect with each segment in an authentic manner.
Review
Evaluation and analysis of existing assets. Hindsight of what has come before. Inventory of information, standards and infrastructure.
Ideate
Define point of view, subjects and topics. Expand and generate material.
Construct
Pull together the parts and pieces. Stakeholders, marketing plan, metadata, services. Asset/copy creation. SEO optimization.
Schedule
Framework for implementation. Actionable items and assignments.
Manage
Daily operations, the ‘work’. Analytics review and quality control maintenance.
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