October 1, 2015In Strategy, Collective, Versions1 Minutes

Content strategy is an extension of what great companies do well already: listening, engaging, educating, and building lasting relationships with clients.

Creating a sustainable and regenerating approach to content is essential to effectively connect with various types of users across multiple channels. Taking into consideration vast market share of users, organizations must appeal to and connect with each segment in an authentic manner.


Evaluation and analysis of existing assets. Hindsight of what has come before. Inventory of information, standards and infrastructure.


Define point of view, subjects and topics. Expand and generate material.


Pull together the parts and pieces. Stakeholders, marketing plan, metadata, services. Asset/copy creation. SEO optimization.


Framework for implementation. Actionable items and assignments.


Daily operations, the ‘work’. Analytics review and quality control maintenance.

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