UX Strategy for Luxury Brand
A mobile first strategy implemented in the overall user experience for a luxury-first brand.
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Disciplines
- UX research
- eCommerce Development
- Brand strategy
- Positioning
- Product design
- Accessibility
Bringing the aesthetic of well-known, world-class retailers into mobile and responsive, scalable eCommerce environments requires a fluid, intuitive digital persona.
User interface and site architecture must address client and brand requirements accessible across all devices. A seamless experience is inclusive of integrated product information, high-quality imagery, clear pathways to conversion, community building, SEO strategies and a supporting social media campaign.