Privacy Policy (VERSIONS®)

1. Introduction

This Privacy Policy (“Policy”) describes how Art Version Company (“we,” “our,” or “us”) collects, uses, stores, and protects personal information obtained through our website located at versions.com (the “Site”) and related online services.

VERSIONS® is a registered trademark of Art Version Company. VERSIONS® operates as a global research and publishing arm of ArtVersion®.

This Policy explains how we process personal data, including information collected directly from you and limited technical data collected automatically through the operation of the Site. It also outlines rights available to you under applicable privacy laws. Where required by law, your consent will be obtained before any non-essential processing, including the use of non-essential cookies or analytics technologies, occurs.

2. Hosting and Infrastructure

Our Site is hosted in the United States and supported by service providers that supply hosting, content delivery, security, and performance-related infrastructure, including:

  • Automattic, Inc.
  • Pressable (managed WordPress hosting)
  • WordPress.com CDN (Jetpack / Photon) (image optimization and content caching)
  • Jetpack Analytics and Parse.ly (site analytics and performance measurement)
  • Cloudflare, Inc. (network security, content delivery, load balancing)

As part of providing these services, infrastructure providers may process limited technical data such as IP addresses, browser characteristics, request metadata, and device information for purposes including site delivery, security, reliability, and performance optimization.

These providers act as service providers or processors on our behalf and process data only as necessary to provide their services and in accordance with applicable data protection laws. They do not use this data for advertising or independent marketing purposes.

3. Information We Collect

We collect only the information you voluntarily provide. Depending on what forms are available on the Site, this may include:

  • Name
  • Email address
  • Phone number (if provided)
  • Company name (optional)
  • Project details or budget (optional)
  • Any information you include in your message

If the Site includes career, contributor, or application forms, we may also collect:

  • Résumé/CV, portfolio links, and related application materials (applicants only)

We do not collect payment card data or sensitive financial information through this Site.

4. Automatically Collected Information

We use analytics and performance measurement services to understand how visitors engage with the Site and to improve usability and reliability.

These services may process technical usage data such as IP address, device identifiers, browser details, page interactions, referrer information, and approximate geographic location. This data may be considered personal data under applicable privacy laws.

Analytics services may include:

  • Google services such as Google Analytics and Google Tag Manager
  • Jetpack Analytics and Parse.ly (Automattic)

Where Google Analytics is enabled, users may also opt out of tracking through the Google Analytics Opt-Out Add-On.

5. Cookies and Related Technologies

Our Site uses a limited number of cookies and related technologies for functionality, security, and analytics:

  • Essential cookies (for example, from Cloudflare) for security, bot protection, and load balancing.
  • Functional cookies (for example, from WordPress) for session handling and administrative functions.
  • Performance and analytics cookies (for example, Google Analytics/Tag Manager, Jetpack Analytics, and Parse.ly) for measuring site usage and performance.

Some analytics requests may be routed through Google domains such as DoubleClick (doubleclick.net) for technical delivery and load balancing. We do not use DoubleClick for advertising, personalization, or remarketing through this Site.

Certain cookies used for analytics and performance measurement may process personal data such as IP address and device identifiers. These cookies are only activated where legally permitted or with your explicit consent.

You can manage preferences at any time using the “Cookie Settings” link in the site footer, if available. You may also delete cookies through your browser settings.

5.1 Consent and Cookie Controls

Where required by law, non-essential cookies such as analytics technologies are disabled by default and only activated after you provide explicit consent through our cookie banner.

You may withdraw or modify your consent at any time using the “Cookie Settings” link in the site footer.

6. How We Use Information

We use information collected through the Site only to:

  • Respond to inquiries or requests.
  • Communicate regarding collaborations, services, or publications.
  • Review and process applications or submissions (if applicable).
  • Maintain internal administrative records.
  • Maintain security, prevent fraud, and protect the Site.

We do not sell personal information. Certain analytics and measurement technologies used on the Site may be classified as “sharing” under applicable privacy laws. These technologies are used solely for site performance measurement and are subject to consent where required by law.

6.1 Legal Basis for Processing

Where applicable laws require a legal basis (such as under GDPR), we process personal data based on one or more of the following lawful grounds: your consent, our legitimate interests, compliance with legal obligations, or the necessity of processing to respond to your request.

7. Data Retention

Personal data is retained only as long as necessary to fulfill its intended purpose or as required by law. Information submitted through contact or application forms is deleted or anonymized when no longer needed for the purposes described in this Policy.

8. Security

We implement administrative, technical, and physical safeguards to protect personal information from unauthorized access or misuse. While no online system is completely secure, we regularly review and update our practices.

8.1 Data Breach Response

In the event of a breach involving personal data, we will promptly investigate and notify affected individuals and authorities as required by law.

9. Your Rights

Depending on your location, you may have rights to:

  • Access, correct, or delete your personal data.
  • Restrict or object to processing.
  • Withdraw consent where processing is based on consent.
  • Request information about disclosures, where required by law.
  • File a complaint with your local data protection authority.

To exercise these rights, contact us using the contact details in Section 14. We will respond within a reasonable timeframe in accordance with applicable law.

10. Do Not Sell or Share

We do not sell personal information. If applicable law (including California privacy law) treats certain analytics technologies as “sharing,” California residents may opt out at any time via the “Do Not Sell or Share My Personal Information” option within Cookie Settings, if available in the Site footer.

11. Third-Party Links

Our Site may include links to external websites or resources. We are not responsible for the content or privacy practices of third-party websites.

12. International Data Transfers

The Site is operated from the United States. If you access the Site from outside the United States, your information may be transferred to and processed in the United States. Where required under applicable law, transfers will be made using appropriate safeguards, such as standard contractual clauses or other lawful transfer mechanisms recognized under GDPR.

13. Updates to This Policy

We may revise this Policy periodically. Updates will be posted on this page with a new “Effective Date.” Material changes will be communicated through the Site or cookie banner where required by law.

14. Contact Information

Art Version Company
211 W Wacker Dr.
Suite 1130
Chicago, IL 60606
Phone: 312-837-7466

Contact: versions.com contact form