Why Cards May Be the Ideal Design Structure for Mobile

December 2, 2015In User Interface Design, User Experience Design3 Minutes

There is a reason cards are so prevalent in the digital environment today. Delivering digestible information allows a user to consume a great deal of information at once. Acting as ‘containers’ for content, their usually boxy shape lends easy arrangement across multiple devices. The popularity of cards can best be attributed to the rise of mobile usage. Though it is used widely by designers and developers – the trend will certainly continue – and for a good reason.

What are cards?


Originally gaining ground via image-sharing sites such as Pinterest, cards have become one of the go-to implementations for designers looking to organize content, particularly for a responsive approach to web design. Frequently paired alongside the technique of flat design, cards are a successful framework for organizing visual and contextual assets built around many individual pieces of content. Without a structural system such as cards in place, a steady stream of information can become unmanageable and a turn-off for users.

Organizing Content for Cards

The use of cards is used across various formats within the container style of web design. Used in grids, magazines and the previously mentioned pin-style and flat design formats, cards offer a structural style that can greatly increase user interaction and experience.

When designing with cards, its important to understand how they will serve the content and, ultimately, the user; each card is part of the content ‘sphere’ of the brand or organization it represents. They should be consistent in aesthetics to allow the user to quickly understand where the content is, providing the space to contain various images, calls to action and interface elements – usually leading to a click-through to explore deeper content.

When designed well, cards have shown that they are one of the most flexible layout formats for creating a consistent experience by seamlessly adjusting to screen and device.


The Future of Cards

Despite cards being around for some time already, new implementations and development are rampant. Regardless of the device, users will always seek out information quickly, with cards being the perfect solution. With the proliferation of technology shifts and advancements in mobile, wearables and the Internet of Things – the use of cards will continue to rise, making content more accessible to the user.

Person designing with testing tools on an iPad

UI/UX Testing: Tools of the Trade

In the design stage of product development, testing is the ideal tool to optimize and refine for usability. Usability testing tools are one of the most fundamental parts of the overall UI/UX design process. These tests can and should involve…

Designer's computer desk workstation setup.

Applying Social Proof to Your Web Design

Equipped with well-crafted content and engaging imagery, getting customers to the point of purchase should be a simple feat - right? The reality is that even if a product or service is the best in its class and is represented by a beautiful web…

Person on desk writing their content in notebook

Balancing Content and Simplicity in UI Design

A digital content strategy can prove to be the most important relationship that a company shares with its audience, helping to build authenticity and ample conversion opportunities. A successful content implementation builds trust and develops a…