Parallax: Long Storytelling Web Pages

February 1, 2014In Development, Interaction3 Minutes

One of the best ways to engage your audience is to use visual storytelling for content. The storytelling angle works well whether you want to describe a product/service, promote an event, or create a positive impression for your company/brand. Parallax web design is a design technique that can take your visual storytelling to the next level. Using HTML5 and CSS3, you can create amazing effects to really wow your audience and get a buzz going around your website.

Parallax design manipulates multiple images to create a 3D or animated effect when users scroll through your web page. You can imagine something like an interactive comic book animation where certain images will move while the background remains static. The reason why parallax design works so well is that it takes storytelling to the next level. It makes the standard website interactive and it stands out amongst other forms of web design.

Parallax web design is used in long storytelling formats where long form content needs to be presented in a way that makes it attractive for users to consume. One example is a car company that used a comic book miniseries to promote their new car model. Another is a technology company using the images to show all the features of their product and all the ways that their products could be used. Some of the biggest companies have used this design technique to showcase their products with the most noticeable example being Apple.

It doesn’t have to be limited to product or service showcases. Nonprofit organizations have used it to tell a story about their company or an event they are running. Some companies have used it as an infographic that conveys valuable information through this unique design. There’s no limit to what you can do with this design technique. It’s all about being creative and using it for a topic that requires long form content.

There’s another reason why parallax design is something your company should use. The average user no longer sees content and consumes it in its entirety. Today, web users suffer from information overload and scan content very quickly to predict if it’s valuable to them and look for the most important points. The combination of images, interactive components and content makes parallax designed content almost addictive. It’s the same reason why infographics have become popular.

Article Resource Credit: ArtVersion

If you want to create standout content with parallax design, ArtVersion can help you. ArtVersion is a leading creative agency based in Chicago that has worked with companies of all sizes across multiple industries. We understand visual storytelling and can create a parallax design that exceeds your expectations. If you’re planning a content strategy, showcasing a core product, or promoting an important event using your website, our team can make all the difference.

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