Aesthetic: Infusing Beauty into Web Design

December 31, 2014In Framework2 Minutes

A branch of philosophy dealing with the nature of art, beauty, and taste, with the creation and appreciation of beauty for aesthetic design. Scientifically, it has been approached as the study of sensory or sensori-emotional values – defined subjectively and according to personal taste. Aesthetics identifies as a reflection on art, culture, and nature. Design, specifically directed toward web, incorporates all of these elements to provide the best experience for a brand’s audience.


The true vision of aesthetics is a sentient observation of surroundings, immersing oneself fully in the sensory experience. While this has been deliberated and analyzed within the philosophy of art, the technological advances that have boomed into the world have harnessed and embraced it. Understanding and recognizing the art within precise and crisp design is part of the user experience. What better way to connect with people on an emotional level (within web, which can become largely cerebral and aloof) than to inspire with beautiful, aesthetic design?


Since all of the senses (ideally) come into play within aestheticism, designers have learned to play with the elements of composition as they craft the perfect interface. Aiming for absolute beauty within a competitive market have honed the tools and idea generation that keep designers on their toes have produced incredible results – in an effort to surge ahead of competition, developments like responsive web design, parallax, SVGs (scalable vector graphics) have been built. What an inspiring concept – that which makes us forge ahead and advance creates beautiful innovation.

a person typing on their phone

The Conundrum of Empathy in UX Design: A Driving Force or an Unrealistic Ideal?

Empathy is often touted as the backbone of user experience (UX) design, a tool to perceive and feel what end users might experience. However, the practicality and efficacy of empathy in UX design is a subject of intense debate. While empathy can be…

A strategist draws out a user journey wireframe on paper.

Unleashing Creativity: Design Thinking Principles and Methods in Web Design and Branding

The world of intricacies necessary to complete UX/UI design exercises for web design calls for innovative solutions to address complex challenges. Design Thinking, a human-centered approach to problem-solving, offers a versatile toolkit to create…

The Role of Information Architecture in Web Design: Categories and Tags

Information architecture (IA) is a critical aspect of web design that focuses on organizing and structuring content in a clear and logical way. A well-designed IA enhances user experience, making it easy for visitors to find and navigate through…