Graphic Design + Visual Branding
A company is only so good as their visual brand.
It is possible to have the best products and services in a market and to fail if the brand is not communicated to the customers. Having a powerful visual branding creates a competitive advantage that cannot be replicated in any other way. While it may not come to mind as the first or most important thing with regards to brand success, graphic design plays a critical role in developing or re-establishing a powerful brand.
Design Language in Branding
The design language is the foundation of any creative project, serving as a communication tool that transcends the spoken or written word. It embodies the visual and aesthetic elements of a brand, product, or space, and plays a crucial role in…
Human-centric Design is Often Based on Versioning and Iterations
Human-centric design (also known as user-centered design or human-centered design) is an approach to design that prioritizes the needs, preferences, and experiences of the people who will use a product, service, or system. This approach involves…
Unlocking Double Diamond UX Design Methodology
The Double Diamond design process model was developed by the British Design Council in 2005. It is a visual representation of the design process, emphasizing the importance of divergent and convergent thinking in problem-solving. The model is…