design process

The design process is a systematic approach that designers use to solve problems and create effective and innovative design solutions. It typically involves several key stages, starting with research and understanding the problem or user needs. During the research phase, designers gather information, conduct user interviews, analyze data, and explore the context to gain insights and define the project's objectives and constraints.

After the research phase, designers move into the ideation stage. This is where they generate a variety of ideas and concepts to address the problem or fulfill the user needs identified in the research phase. Ideation techniques such as brainstorming, sketching, and prototyping are commonly used to explore different possibilities and solutions. The goal is to generate a range of ideas without judgment, allowing for creativity and innovation to flourish.

Once ideas are generated, designers move on to the creation stage, where they refine and develop the most promising concepts. This involves transforming ideas into tangible design artifacts, such as wireframes, visual designs, or interactive prototypes. Designers use their skills and expertise to make strategic decisions regarding aesthetics, usability, and functionality. Collaboration and feedback from stakeholders and users play a crucial role in this stage to ensure that the design aligns with the project's objectives and meets the needs of the target audience.

Finally, the design process includes the iteration stage, where designers gather feedback, evaluate the design's effectiveness, and make necessary refinements and improvements. This iterative cycle allows designers to continually refine and enhance the design based on user feedback, usability testing, and other forms of evaluation. The goal is to create a design solution that not only meets the project's objectives but also provides an exceptional user experience.

In conclusion, the design process is a systematic approach that involves researching, ideating, creating, and iterating to develop effective and innovative design solutions. It begins with understanding the problem and user needs, followed by generating ideas and concepts, creating tangible design artifacts, and continuously refining and improving the design based on feedback and evaluation. By following a structured process, designers can create designs that are informed, user-centered, and strategically aligned with the project's objectives.


Our published articles are dedicated to the design and the language of design. VERSIONS focuses on elaborating and consolidating information about design as a discipline in various forms. With historical theories, modern tools and available data — we study, analyze, examine and iterate on visual communication language, with a goal to document and contribute to industry advancements and individual innovation. With the available information, you can conclude practical sequences of action that may inspire you to practice design disciplines in current digital and print ecosystems with version-focused methodologies that promote iterative innovations.