parallel design

Parallel design, also known as parallel thinking or parallel processing, is a collaborative design approach that involves multiple designers or design teams working independently on the same project. The goal is to generate a wide range of ideas and solutions by leveraging the diverse perspectives and expertise of the individuals or teams involved. Each designer or team brings their unique insights and creativity to the project, resulting in a rich pool of options to explore.

In parallel design, the designers or teams work separately, often following a set of guidelines or design brief, and develop their ideas without direct influence or interference from others. This approach encourages individual exploration and allows for the generation of a greater number of concepts and solutions. The designers may experiment with different approaches, styles, or functionalities, leading to a diverse range of possibilities.

Once the parallel design phase is complete, the individual designs or concepts are brought together for evaluation and comparison. This stage involves a collaborative review process where the strengths, weaknesses, and merits of each design are discussed. The aim is to identify the most promising ideas and determine how they can be combined, refined, or further developed to create the final design solution. By leveraging the collective insights and creativity of the designers involved, parallel design can lead to innovative and comprehensive design outcomes.

In conclusion, parallel design is a collaborative approach where multiple designers or design teams work independently on the same project. This method allows for the exploration of diverse ideas and solutions by leveraging the unique perspectives and expertise of each designer or team. By working in parallel, designers can generate a wide range of concepts, which are later evaluated and combined to create a final design solution. Parallel design promotes creativity, encourages individual exploration, and ultimately leads to innovative and comprehensive design outcomes.


Our published articles are dedicated to the design and the language of design. VERSIONS focuses on elaborating and consolidating information about design as a discipline in various forms. With historical theories, modern tools and available data — we study, analyze, examine and iterate on visual communication language, with a goal to document and contribute to industry advancements and individual innovation. With the available information, you can conclude practical sequences of action that may inspire you to practice design disciplines in current digital and print ecosystems with version-focused methodologies that promote iterative innovations.