Why Companies Need to Rethink Their Site’s Usability Factor

June 13, 2016In Usability3 Minutes

Usability, while seemingly invisible, encompasses everything from SEO, conversion ratios, user experience and authority in the market. Embarking on a usability path and building a strategy can be challenging tasks for an organization. However, it is one that will pay off in spades if implemented well and maintained through testing and optimization.

The benefits of adopting a website usability optimization strategy through redesign will affect all those who come in contact with the company – from prospective and current customers to internal stakeholders. Following best practices from design to development to offer the ideal user experience can deliver an increased level of positive association and a better bottom line to the brand it supports.

User experience and web usability are significant aspects of a website’s core functionality that every company must pay attention to for the current and long-term health of their organization.

Person writing on the whiteboard—ideation.

It’s estimated that sites that have poor usability can lose up to three-quarters of sales due to user dissatisfaction. If a customer cannot find what they are looking for easily (even if it’s somewhere), they will abandon the pursuit and perhaps never return to the site. With improved usability, a site can increase its business by up to 75%, which could mean the difference between a company surviving or thriving.

Good usability is essentially the digital extension of a company’s customer service offering. When a user is able to accomplish their intended tasks as a result of high usability, they will return on a regular basis, and, more than likely, will even purchase more per sale. Overall, the delivery of sustained optimized usability leads to a highly satisfied user and repeat business.

If the site of a respected company is not usable it directly affects the reputation of the brand it represents. The company may be world-class, but if its digital face is less than ideal, this aspect can make or break the perception of the brand in the market. Offering a better user experience will heighten brand recognition, lending the positive brand association that is critical in a competitive business landscape.

From training to development, optimized usability has far-reaching benefits for cost reduction. Many companies with intranets are neglected, making them difficult to use and ignored by stakeholders. More usable systems require less training, making employees readily available for profitable work. While optimization may be a big task for some companies with outdated software, usable systems require less upkeep from a long-term development and upgrade standpoint.

When optimized for usability, interfaces and internal systems are easier to use, making them an appealing value-add for company employees who engage in content management and training. Data entry takes less time and is updated on a more regular basis, making information much more current, and a creates a team that is in sync.

A person logging into their laptop.

The Art and Science of UI Design: A Guide to Effective Interface Creation

User Interface (UI) design is a multifaceted discipline that focuses on creating visually appealing, easy-to-use, and efficient interfaces for digital products. With technology's rapid evolution and user expectations constantly shifting, UI…

A UI designer creates a responsive wireframe with pen and paper.

The Future of User Experience

A Comprehensive Guide to Enhancing User Engagement through Design Language and Interactive Design The landscape of digital design is rapidly evolving, with new technologies and methodologies emerging every day with significant considerations…

The Use of Color in User Interface Design

Color is a crucial element of user interface design, not only shaping the mood and emotional resonance but also significantly affecting usability. An interface that employs well-thought-out color schemes can enhance user experience by improving…