5 Design Secrets You Have Been Waiting For

December 16, 2014In Web Design3 Minutes

Let’s face it – we know you’ve been wondering how web designers create compelling images and engaging graphics, wanting to know what their design secrets are for effective website design. The ability to save time while maintaining high levels of productivity is a long-cultivated skill, but some designers were willing to share their great design tips.

Aesthetics are obviously important when designing a site – the human eye is drawn to pleasing colors and images. But does impeccable design truly matter? (Well, yes.) Functionality is crucial, allowing your users to navigate through your site with ease and intuitiveness. While customers may leave your site if they feel that not enough attention was given to visual design, they will definitely leave your website if they cannot perform the intended functions or even get through the pages. The best combination would be to have an aesthetically pleasing website that also provides an excellent user experience.

Team of designers strategizing during a meeting

A few takeaways from successful website designs that combine both aesthetics and function:

1. Do not give your visitors too many choices to scroll through. Keeping the main page as simple as possible while ensuring that your company message is clear will allow your intended viewers to find what information they are looking for, while enjoying the engaging graphics that you’ve compiled.

2. Do your best to make the website experience as pleasant for your users as they were sitting right in front of you. Building that excitement and anticipation, while having a conversation with your audience through compelling content will draw attention and retention.

3. Categorize your site so that visitors can find what they are looking for with just a few clicks. Easy, navigable drop-down menus and categorizing your items will smooth any website design interactions.

4. If your organization is selling a product or service, don’t hesitate to go into detail. For products especially, elaborating on features and benefits will leave your audience feeling informed and prepared to continue in their goals. Of course, do not mistake elaboration for “fluff.”

5. Evoke emotion. When choosing images to create and represent your website design, take care to pick photos and graphics that convey the organization’s values, goals, and engagement. Through visual website design, an atmosphere is created that can produce specific associations – be careful which ones are projected!

A website is an organization’s chance to create a phenomenal first impression. Taking advantage of that is crucial for any company, from startups looking to find their place in the industry to well-known organizations who are pros at their social media strategies. Attracting attention with pleasing visuals and then delivering on that unspoken promise with impeccable functionality – with this formula, organizations will build relationships, providing a means for their audience to identify with their message and brand.

Person on their cellphone

Essential Mobile App Design Usability Factors

The goal of many mobile app designs is to create a system that speaks the language of the user, leveraging familiar concepts to deliver something that feels new and unexpected - even delightful. This can be challenging to accomplish but aligning…

Two users on a laptop engaging with AMP

UX Solutions: Determining If Your Website Can Benefit From AMP

In a marketplace where speed often equals performance, staying relevant across device with attention to mobile is critical. That’s why AMP, or Accelerated Mobile Pages has been met with such excitement. Site owners and marketers who want to remain…

Video recording test device

The Value of Video Testing for Usability

We all know the power of qualitative testing. Employing platforms to determine the best user experience and using focus groups to target the ideal user to manage the testing process can provide a valuable but all too 'hands-off' approach to…