Collaborating with Change Makers

March 26, 2022In Strategy, Innovation6 Minutes

Change makers are individuals within a company who drive and facilitate organizational change. They can be employees, managers, or even external consultants who are responsible for managing and implementing new processes, technologies, or strategies to help the organization adapt to shifting market conditions, consumer needs, or industry trends.

Change makers can also be considered change agents and company innovators, as they often play a critical role in promoting and implementing new ideas and approaches that can improve the company’s performance, competitiveness, or culture. These individuals possess the skills, knowledge, and influence needed to navigate the complexities of change and help the organization embrace new ways of thinking and working.

Some key characteristics of change agents, change makers, and company innovators include:

  1. Visionary: They have a clear vision of the desired future state and are able to communicate it effectively to others, inspiring and motivating them to support the change.
  2. Adaptability: They are flexible and able to adapt to new situations, challenges, and perspectives as they arise during the change process.
  3. Strong communication skills: They can effectively convey complex ideas and concepts, listen to concerns, and address objections from various stakeholders.
  4. Problem-solving abilities: They can identify potential obstacles, analyze complex situations, and develop creative solutions to overcome challenges.
  5. Influential: Change agents possess the ability to influence and persuade others to support the change initiative. They often have strong interpersonal skills and can build relationships with various stakeholders, including employees, managers, and executives.
  6. Resilience: They can handle setbacks and resistance to change, maintaining a positive attitude and staying focused on the end goal.
  7. Leadership: Change agents often demonstrate strong leadership qualities, guiding and supporting others through the change process, and fostering a collaborative and empowering environment.
  8. Analytical thinking: They can analyze data and trends, identify patterns, and use this information to inform their decision-making and strategy.
  9. Empathy: Change agents can understand and empathize with the concerns, fears, and frustrations of those affected by the change. This helps them address these emotions effectively and build trust among stakeholders.
  10. In summary, change agents, change makers, and company innovators are individuals within an organization who drive and facilitate change by promoting and implementing new ideas, processes, or strategies. They possess a unique set of skills, qualities, and abilities that enable them to navigate the complexities of change and help the organization adapt and thrive in a constantly evolving business landscape.

Our designers, researchers, and strategists collaborate with change agents to create user experiences by conducting research, defining objectives, developing personas and journey maps, ideating and prototyping concepts, implementing and launching the final design, and monitoring and optimizing the experience post-launch. This collaborative process ensures that the user experience aligns with the brand’s vision and meets the needs of the target audience. Here are the simple process often deployed within those collaborations.

  1. Research and discovery: Designers, researchers, and strategists collaborate to gather information about the target audience, industry trends, market conditions, and competitors. They conduct user research, including interviews, surveys, and observations, to understand user needs, pain points, and preferences.
  2. Define objectives and goals: Based on their research, the team works with change agents to define the project’s objectives and goals. They identify key performance indicators (KPIs) to measure success and determine the desired outcomes of the user experience.
  3. Develop user personas and journey maps: The team creates user personas that represent the target audience, outlining their needs, motivations, and behaviors. They also develop journey maps to visualize the user’s experience across all touchpoints and identify opportunities for improvement.
  4. Ideation and concept development: Designers, researchers, and strategists brainstorm ideas and develop concepts that address user needs and align with the project’s goals. They work closely with change agents to ensure these concepts support the desired outcomes and align with the brand’s vision.
  5. Prototyping and testing: The team creates low-fidelity prototypes or wireframes to test their concepts with users. They gather feedback and iteratively refine the design, incorporating user insights to improve the overall experience.
  6. Finalizing design and implementation: Once the design has been refined based on user feedback, the team works on high-fidelity prototypes or mockups, ensuring that all visual and interaction elements are consistent with the brand’s identity. They collaborate with developers to implement the design, ensuring it meets technical requirements and functions seamlessly.
  7. Monitor and optimize: After the launch, the team continues to monitor the user experience, gathering data on user behavior, engagement, and satisfaction. They work with change agents to identify areas for improvement and optimization, making data-driven decisions to enhance the experience and achieve the desired outcomes.

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