From Chaos to Order
DISCOVER Ideate, Collaborate, Draft
CREATE Organize, refine and sort material until a structure develops
DEFINE Develop a framework that will help define goals and values
Lifecycle of an Idea
Concept A fantastic idea has been developed that will accomplish X, Y, and Z. At this stage, the focus is on the idea, conception, goal and inspiration rather than facts and research. Development Determining if there is a market for the…
Building Infrastructure
Organizational structures are built block by block - consisting of values, ideals and beliefs. Separately, they are abstract, but come together to form a narrative infrastructure. This is the framework for which a brand forms and comes into being,…
Cognitive Fluency
In the realm of user experience (UX) design, cognitive fluency plays a significant role in creating frictionless experiences. By presenting information in a way that is easy to understand and navigate, designers can increase the likelihood of a…