From Chaos to Order

September 1, 2015In Simplicity1 Minute

DISCOVER Ideate, Collaborate, Draft
CREATE Organize, refine and sort material until a structure develops
DEFINE Develop a framework that will help define goals and values

Lifecycle of an idea

Lifecycle of an Idea

Concept A fantastic idea has been developed that will accomplish X, Y, and Z. At this stage, the focus is on the idea, conception, goal and inspiration rather than facts and research. Development Determining if there is a market for the…


Building Infrastructure

Organizational structures are built block by block - consisting of values, ideals and beliefs. Separately, they are abstract, but come together to form a narrative infrastructure. This is the framework for which a brand forms and comes into being,…


Cognitive Fluency

Reinforced by the depth of work performed through strategy and design, a user can navigate through a brand’s message with ease via cognitive fluency. If the information has been presented in a way that relates to the consumer, then a conversion…