a highly sought-after quality in individuals and organizations alike. It involves staying true to oneself, expressing genuine thoughts and emotions, and being consistent with one's values and beliefs. When someone is authentic, they are not afraid to show their true selves and share their unique perspectives, even if it means being vulnerable or going against the societal norms. Authenticity fosters trust, as it demonstrates a person's integrity and reliability.

In today's world, where social media and digital platforms have become prevalent, the concept of authenticity has gained even more significance. People are drawn to individuals or brands that are authentic, as it creates a sense of connection and relatability. In the age of filters and carefully curated images, authenticity stands out as a refreshing and genuine quality. It is about being transparent and honest, acknowledging both strengths and weaknesses, and embracing one's true identity rather than conforming to external expectations.

Authenticity is not about perfection or pretending to be flawless. It is about embracing one's uniqueness and embracing imperfections. When individuals and organizations embrace authenticity, it not only fosters genuine connections but also inspires others to be true to themselves. Authenticity encourages others to be comfortable in their own skin and to express their ideas and opinions without fear of judgment. Ultimately, authenticity empowers individuals and organizations to build meaningful relationships and create a positive impact in the world.

Our published articles are dedicated to the design and the language of design. VERSIONS focuses on elaborating and consolidating information about design as a discipline in various forms. With historical theories, modern tools and available data — we study, analyze, examine and iterate on visual communication language, with a goal to document and contribute to industry advancements and individual innovation. With the available information, you can conclude practical sequences of action that may inspire you to practice design disciplines in current digital and print ecosystems with version-focused methodologies that promote iterative innovations.