Conception is a fundamental stage in the creative and planning process, where ideas and concepts begin to take shape. It involves the generation of original thoughts and the exploration of possibilities to lay the foundation for a project or initiative. During the conception phase, individuals or teams brainstorm, research, and gather inspiration to develop a clear vision and direction.

In the realm of design and innovation, conception is often the starting point for creating something new and impactful. It is a time of ideation and exploration, where multiple concepts and approaches are considered and refined. This stage may involve sketching, mind mapping, creating mood boards, or engaging in other creative techniques to visually represent and explore different ideas.

The conception phase is crucial as it sets the stage for the entire project. It allows stakeholders to align their vision, define objectives, and establish a roadmap for execution. By investing time and effort in the conception stage, individuals and teams can ensure that the subsequent steps in the process are well-informed and purposeful. Whether it is developing a new product, planning an event, or launching a marketing campaign, a strong conception phase lays the groundwork for success.

Our published articles are dedicated to the design and the language of design. VERSIONS focuses on elaborating and consolidating information about design as a discipline in various forms. With historical theories, modern tools and available data — we study, analyze, examine and iterate on visual communication language, with a goal to document and contribute to industry advancements and individual innovation. With the available information, you can conclude practical sequences of action that may inspire you to practice design disciplines in current digital and print ecosystems with version-focused methodologies that promote iterative innovations.