Insights

Research plays an essential role in the design process, providing the foundational insights necessary to understand users' needs, behaviors, experiences, and motivations. This user-centered perspective informs the design process, ensuring the creation of a final product that is not only functional and aesthetically pleasing but also intuitive and user-friendly. UX researchers employ various methodologies, including user interviews, surveys, usability testing, and observation, to gather qualitative and quantitative data about users.

There are two main types: generative and evaluative. Researchers typically conduct generative research at a project's outset to identify user needs and goals, which informs the initial stages of design. This method may involve field studies, user interviews, and persona creation. Conversely, evaluative research occurs after a product or feature's design, aiming to assess its usability and identify any potential issues. This type of research utilizes methods like usability testing, A/B testing, and heatmaps. Both generative and evaluative research are integral to the creation of a user-centered design that ensures a seamless and enjoyable user experience.

Our published articles are dedicated to the design and the language of design. VERSIONS focuses on elaborating and consolidating information about design as a discipline in various forms. With historical theories, modern tools and available data — we study, analyze, examine and iterate on visual communication language, with a goal to document and contribute to industry advancements and individual innovation. With the available information, you can conclude practical sequences of action that may inspire you to practice design disciplines in current digital and print ecosystems with version-focused methodologies that promote iterative innovations.