Think Outside the Box

Everyone is thinking of ways to improve upon the user experience – since every individual has his or her value systems in place, this idea diversification is remarkably constructive to the design community. Of course, every brand (whether a startup or an established organization) has a unique strategy planned concisely to appeal to its own market segment(s). At times, collaboration and idea-swapping can regenerate excitement, creativity and productivity. Below are some of the ideas provided by various UX/UI experts.

Social Proof
Use evidence from clients that prove your value, getting them to elaborate on the services or products you’ve provided them and the excellent experience that came with it.

You know you’re the best – project that to your audience; they must be told and shown. With limitless options flooding users in every market, brands must rise to the challenge and beat the competition with their excellence. What better way to do so than to tell a story and create an experience associated with the brand while creating a meaningful, lasting connection?

Clear Display
While a blurring effect is modern and may have an aesthetic factor that appeals to certain displays, having a clear font/color/type style will provide the necessary distinction and easy navigation through a site. Don’t forget – consistency is key.

Users learn the paths and use those visual cues to peruse the website, easing the search process. Don’t make it more complicated than it needs to be, confusion – do not sacrifice function for form!

Minimize Options
Studies have shown that while having many options may seem like a good idea (providing as many choices as possible, displaying all of the details, etc.), people find too many choices to be debilitating – which may result in no action being taken.

The reason is that when confronted with too many options, users may regret making the final choice, feeling the other options would have served them better. Therefore, group them concisely when displaying choices and even make recommendations to assist your audience.

Say What You Mean
Directness is appreciated when delivering your brand’s message – any uncertainty suggests that the vision has no confidence or that the call to action is unnecessary. Avoid indecisiveness by using strong action words that encourage authoritativeness and confidence in the brand.

Stay Focused
You may believe many calls to action seem like the best strategy for conversion – think again. Any links inserted before the main CTA can distract from the original goal. Removing link clutter will create balance and increase usability and understanding.