Web design has evolved very rapidly over the last few years. Companies used to think that visually stunning websites would do the job but are beginning to realize that it takes more than that to make their website perform. There are many aspects of web design that are now essential for engagement, branding, and web conversion. Here are some of the design secrets that the best websites are using to stand out from the crowd and make the most of their traffic.
1. Attention-Getting Design
It’s amazing how much you can achieve with so little. A well-designed image that’s placed in good context to a headline is all you need to grab the attention of the target user. In order to invite attention, you also need a relevant message, having crisp graphics, clear text, and enough white space to place importance on your message.
2. Intuitive Design and Structure
When users land on your website, you want them to feel like using your website is self-explanatory. Make the navigation clear, user friendly, and well organized so that the user can find what he’s looking for and continue browsing. A large part of this is the visual design but a copy is also a big piece to making your website feel intuitive. Another thing to focus on in this category is providing a clear call to actions and reducing the number of actions required to progress to the next step.
3. Brand Recognition or Message
Many companies are finding that integrating their brand into their design can be one of the most effective ways to engage their users. Telling a visual story about the brand across the website can actually leave a better impression than the traditional corporate presentation. Designing a website in this fashion takes a lot of thought, planning, and work, but it is well worth it.
4. User Experience Is King
Providing a positive user experience makes your website more engaging, boosts conversions, and even results in return visits. Everything from your load times, site structure, content, interaction, to your visual presentation affects user experience. Creating optimum expertise requires a lot of experimentation with your website design, so it can take some time to figure out what elements of your site’s design yield the best results.
5. Build for Multiple Platforms
Mobile users now make up a large percentage of your website visitors. You need to make sure that your web design reflects this either by having a properly optimized mobile website or designing a responsive website. Many companies are going with the latter as it creates the optimal browsing experience for each mobile device while maximizing the SEO and marketing value of the single site.
There are very few web design firms that can accomplish effective web design by today’s standards. At ArtVersion, we place importance on the whole picture from the user experience, brand storytelling, conversion, visual presentation, to responsive design. If you’re looking for a website that is more than visually appealing, contact us and we’ll show you how we can make your website effective.