Strategy is a multifaceted discipline that involves both art and science. It encompasses the ability to think critically, analyze data, and make informed decisions based on a thorough understanding of the context and available resources. At its core, strategy requires a deep understanding of the desired outcomes and the most effective ways to achieve them.

The art of strategy lies in the creativity and intuition involved in crafting unique and innovative approaches. It involves envisioning possibilities, anticipating challenges, and finding novel solutions. The art of strategy requires thinking outside the box and being willing to take calculated risks. It involves leveraging insights, experience, and intuition to make decisions that go beyond conventional thinking and drive exceptional results.

On the other hand, the science of strategy involves a systematic approach to analyzing data, conducting research, and using evidence-based methodologies. It requires understanding market dynamics, customer behaviors, and competitive landscapes. The science of strategy relies on collecting and interpreting data to identify trends, patterns, and opportunities. It involves conducting thorough analysis and applying frameworks and models to develop strategic plans and make informed decisions.

In conclusion, strategy combines the art of creative thinking and intuition with the science of data analysis and evidence-based methodologies. It requires making informed decisions and taking purposeful actions to achieve desired outcomes or goals. Effective strategies draw on both the art and science elements, allowing for a comprehensive approach that maximizes the chances of success.


Our published articles are dedicated to the design and the language of design. VERSIONS focuses on elaborating and consolidating information about design as a discipline in various forms. With historical theories, modern tools and available data — we study, analyze, examine and iterate on visual communication language, with a goal to document and contribute to industry advancements and individual innovation. With the available information, you can conclude practical sequences of action that may inspire you to practice design disciplines in current digital and print ecosystems with version-focused methodologies that promote iterative innovations.