ArtVersion

Inside VERSIONS®: Where ArtVersion® Translates Research into Real-World Design

What if your design partner didn’t just meet briefs but also invested in its own R&D lab? At ArtVersion, that ethos became VERSIONS—our sandbox for research, innovation, and disseminating insights to drive the industry forward.

Setting the Stage for Change

Early in our journey, we realized that mastering client work wasn’t enough. We needed a space to test new ideas, refine methodologies and share findings beyond project walls. That space is VERSIONS. It’s where we examine historical design theories alongside modern tools and data, and where we prototype tomorrow’s interfaces today.

ArtVersion’s Human-Centered DNA

From day one, ArtVersion has been driven by people. We listen to real users before we sketch a line, and we refine through usability testing, accessibility audits, and iterative prototypes. Because when users thrive, brands succeed.

We’ve learned that every color choice, pattern and typeface decision carries meaning. In one recent project, our team experimented with dynamic color-contrast toggles for users with low vision. That small test informed our broader accessibility toolkit—and improved outcomes on every site launch.

VERSIONS®: Our Design Lab

VERSIONS is ArtVersion’s brand arm for UI/UX innovation. It doesn’t execute client work; it challenges conventions. Here’s what happens inside:

• Deep Research: We survey design history, psychology and emerging tech to uncover hidden patterns in how people interact with interfaces.

• Experimental Prototypes: We build interactive proofs-of-concept—sometimes in React, sometimes on paper—to test new interaction models before development.

• Language Evolution: We document findings about shapes, patterns and micro-interactions, turning observations into guidelines that any designer can apply.

• Open Publication: We publish our insights—case studies, white papers, articles—so the entire design community can learn and iterate.

Because design is a living language, VERSIONS helps us—and others—speak it more clearly.

How ArtVersion Fuels VERSIONS and Vice Versa

ArtVersion’s client work continually feeds VERSIONS with real-world data. When we spot a usability challenge in a high-traffic site, we prototype a fix in VERSIONS®. Conversely, breakthroughs in VERSIONS find their way back into our client engagements, delivering more polished, evidence-based solutions.

For example, our research on AI-powered content personalization began as an internal VERSIONS project. We mapped user journeys, built machine-learning mockups and tested them with volunteers. Insights from those sessions shaped our recommendations for a major e-commerce redesign—boosting engagement by offering contextually relevant product suggestions.

Bringing Research to Real-World Impact

At its core, VERSIONS isn’t an ivory-tower think tank; it’s a catalyst for practice. By sharing our experiments and frameworks, we invite other designers to adapt, critique and advance the work. That collaborative spirit tightens the feedback loop between theory and application—so every project benefits from the latest learnings.

For you, this means when you partner with ArtVersion, you’re not just hiring a vendor—you’re connecting to a living archive of design innovation. You gain access to tools, methodologies and best practices born from months of dedicated research and trial. And you can trust that each recommendation has been stress-tested in our lab before it reaches your project

ArtVersion® and VERSIONS® work hand in hand to drive both practice and innovation. One delivers human-centered design solutions today, the other invents the solutions of tomorrow. Together, they ensure that our work stays grounded in real user needs while constantly pushing the boundaries of what design can achieve.