Concepts are fundamental units of thought that help us make sense of the world around us. They are abstract ideas or mental representations that capture essential aspects of objects, events, or phenomena. Concepts enable us to categorize and classify information, allowing for better understanding and communication. They serve as building blocks of knowledge and play a crucial role in various fields, including philosophy, psychology, and education.

Concepts can be formed through various means, including direct experience, observation, or learning from others. They provide a framework for organizing and processing information, allowing us to make connections, draw conclusions, and solve problems. Concepts can range from simple to complex, encompassing a broad range of ideas. For example, concepts such as love, justice, or democracy are abstract notions that hold different meanings and interpretations across cultures and individuals.

Conceptual thinking involves the ability to analyze and manipulate concepts to generate new insights or solve problems. It requires the capacity to abstract and generalize from specific instances, identifying underlying patterns and principles. Through conceptual thinking, we can understand the relationships between concepts, apply them to different contexts, and develop innovative solutions. Concepts are not static entities; they evolve and adapt as our understanding and knowledge grow, contributing to the continuous expansion of human thought.


Our published articles are dedicated to the design and the language of design. VERSIONS focuses on elaborating and consolidating information about design as a discipline in various forms. With historical theories, modern tools and available data — we study, analyze, examine and iterate on visual communication language, with a goal to document and contribute to industry advancements and individual innovation. With the available information, you can conclude practical sequences of action that may inspire you to practice design disciplines in current digital and print ecosystems with version-focused methodologies that promote iterative innovations.