Are you planning on launching a new website or redesigning an existing website?
If you’re like most people, you’ll probably be looking to find an independent designer online or going with a reputable web design firm you come across on Google search. While those two may be great choices, it may be more beneficial to go with a local creative agency for your web design project. Going with a creative agency comes with several advantages.
1. They Understand Your Market
If one of your goals is to target the local market, then it will definitely be a better choice to go with a local agency. A local agency has a better grasp of what is happening in the city or the state you are in. They can help you tap into the mindset of the local public so that you can come up with a design that connects and resonates with the target audience. They’ll also be aware of the little things like locations, important cultural lingo, and popular areas which, when worked in, can increase the effectiveness of your design and marketing message.
2. You Can Collaborate with the Design and Marketing Team
The big advantage of working with a creative agency is being able to collaborate with the design team in person. You can work together to produce better ideas, make quick iterations, and collect input with various team members that are experts in their respective roles. While this may still be a possibility when working with a non-local designer or firm, you may deal with conflicts like scheduling, delayed feedback, latency issues, etc. In contrast, the value of face to face communication is priceless, making rapid prototyping and versioning possible.
3. More Budget-Friendly while Getting the Attention You Need
While price shopping isn’t necessarily the best way to find a designer, local agencies typically have a better price point in contrast to some of the bigger national and global firms. In addition, local agencies tend to have less of a bureaucratic structure and are less stretched out with multiple projects and clients. This means that you will get the time and attention that your project deserves. Some bigger agencies tend to focus on simply completing the project and not putting enough attention to all the small details. Smaller agencies know how important it is for their local clients to be satisfied and will go the extra mile.
4. Better Communication and Updates
With your local agency, you can always stop by the office to check out how the project is progressing and add on important updates and changes. This is not something you can easily do if you’re working with an overseas designer or the firm. It’s also more difficult to add updates and ask for changes. In short, working with local agencies will offer more transparency, better communication and collaboration.
5. Connection to Other Resources
Local creative agency can also reveal important local resources that may be of value such as trade show event, conferences, and networking events which can all help you move your business forward. If your goal is to target the local market, then it will be of utmost value to be aware of these resources and connect with other businesses that may lead to partnerships.