Insights

Creativity is the life force that fuels innovation and progress. It involves the ability to view the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions. Creativity is not confined to artists or designers; it's a fundamental human capacity that can be cultivated and applied in any field, from technology and science to business and education. It's about thinking outside the box, challenging the status quo, and having the courage to explore new ideas.

Creativity isn't a linear process; it's often characterized by cycles of ideation, exploration, experimentation, and refinement. It involves taking risks, embracing failures as opportunities for learning, and maintaining an open mind. In the realm of design, creativity plays a crucial role in generating unique and compelling solutions that not only meet functional requirements but also resonate with users on an emotional level. The most creative designs are often those that push boundaries, defy expectations, and offer fresh perspectives. Ultimately, creativity is what sets great design apart from good design, transforming ordinary experiences into extraordinary ones.

Creative problem-solving is a dynamic process that requires an innovative mindset and a willingness to approach challenges from unique perspectives. It involves identifying problems, brainstorming a wide array of potential solutions, and then testing and refining these ideas until an optimal solution is found. Instead of relying on conventional methods or previously used solutions, creative problem-solving encourages exploration and the generation of novel ideas. In fields like design and technology, creative problem-solving can lead to groundbreaking innovations that not only solve the problem at hand, but also transform the user experience, disrupt industries, and even change societal norms. It celebrates out-of-the-box thinking and champions the notion that every problem presents an opportunity for creative innovation.

Our published articles are dedicated to the design and the language of design. VERSIONS focuses on elaborating and consolidating information about design as a discipline in various forms. With historical theories, modern tools and available data — we study, analyze, examine and iterate on visual communication language, with a goal to document and contribute to industry advancements and individual innovation. With the available information, you can conclude practical sequences of action that may inspire you to practice design disciplines in current digital and print ecosystems with version-focused methodologies that promote iterative innovations.