A designer is a versatile and creative professional who brings ideas to life through their artistic skills and design expertise. They possess a keen eye for aesthetics and a deep understanding of design principles, allowing them to create visually appealing and impactful solutions. Whether working in graphic design, industrial design, or web design, designers use their creativity and problem-solving abilities to address clients' needs and communicate messages effectively.

Designers play a crucial role in the development of products, services, and experiences. They collaborate with clients, stakeholders, and other team members to gather requirements, understand goals, and translate them into compelling visual representations. They utilize their skills in sketching, prototyping, and digital tools to bring their ideas to fruition, ensuring that the final outcome meets both functional and aesthetic requirements.

Designers also need to stay updated with industry trends, emerging technologies, and user preferences to deliver innovative and relevant solutions. They possess a strong understanding of human psychology, enabling them to create designs that resonate with and engage the target audience. Designers not only focus on the visual aspect but also consider usability, accessibility, and user experience to ensure their designs are intuitive and user-friendly.

In summary, a designer is a multidisciplinary professional who combines artistic skills, problem-solving abilities, and design principles to create visually appealing and functional solutions. They collaborate with clients and team members, employ their creativity and expertise, and stay updated with industry trends to deliver innovative and engaging designs across various mediums. Their role is vital in shaping the visual and experiential aspects of products, services, and communication materials.


Our published articles are dedicated to the design and the language of design. VERSIONS focuses on elaborating and consolidating information about design as a discipline in various forms. With historical theories, modern tools and available data — we study, analyze, examine and iterate on visual communication language, with a goal to document and contribute to industry advancements and individual innovation. With the available information, you can conclude practical sequences of action that may inspire you to practice design disciplines in current digital and print ecosystems with version-focused methodologies that promote iterative innovations.