In the digital realm, concepts refer to the initial ideas or thoughts that serve as the foundation for a project. These concepts could relate to an overarching theme, a design approach, a particular feature, or even the core purpose of a digital product or service. In essence, concepts form the bedrock upon which the entire project is built and developed.

Conceptualizing in the digital field often begins with understanding the problem that needs to be solved or the goal that needs to be achieved. This understanding is usually derived from a combination of research, brainstorming, and user insights. Once the problem or goal is clear, designers and developers begin to formulate concepts that could potentially address the issue or achieve the goal. These initial concepts are then explored, tested, and refined through processes like sketching, wireframing, prototyping, and user testing.

Concepts also play a crucial role in maintaining the coherence and consistency of a digital product or service. By having a clear concept, designers and developers ensure that all elements of the project — from the user interface design to the functionalities — align with the overarching idea or purpose. This alignment not only contributes to a more cohesive and harmonious user experience but also helps in building a strong and distinctive identity for the digital product or service. In this way, concepts function as a guiding light, illuminating the path from the initial idea to the final product.

Our published articles are dedicated to the design and the language of design. VERSIONS focuses on elaborating and consolidating information about design as a discipline in various forms. With historical theories, modern tools and available data — we study, analyze, examine and iterate on visual communication language, with a goal to document and contribute to industry advancements and individual innovation. With the available information, you can conclude practical sequences of action that may inspire you to practice design disciplines in current digital and print ecosystems with version-focused methodologies that promote iterative innovations.