Visual refers to anything that is perceived or related to the sense of sight. It encompasses a wide range of elements and techniques used to communicate information, evoke emotions, and create a visually appealing experience. Colors, shapes, images, typography, and layout are some of the key components that contribute to the visual aspect of design, whether it's in graphic design, web design, or any other visual medium.

Colors play a significant role in visual communication as they can evoke different emotions and convey specific meanings. Each color has its own psychological and cultural associations, and understanding how to use them effectively can greatly impact the message and perception of a design. Shapes also have visual significance, as they can communicate different concepts or feelings. For example, round shapes may convey a sense of harmony or friendliness, while sharp angles can evoke a feeling of energy or tension.

Images are another crucial element in visual communication. They have the power to instantly capture attention, tell stories, and create emotional connections with the audience. By carefully selecting and using images that align with the intended message or purpose, designers can enhance the visual impact of their designs. Typography, on the other hand, involves the choice of fonts and their arrangement to ensure clarity and legibility. The right typography can enhance the overall visual appeal and readability of a design.

In conclusion, the visual aspect of design encompasses various elements and techniques used to convey information, evoke emotions, and create a visually appealing experience. Colors, shapes, images, and typography are just a few examples of the visual components that play a crucial role in visual communication. By understanding how to effectively use these elements, designers can create compelling visuals that captivate the audience, convey messages clearly, and leave a lasting impact.


Our published articles are dedicated to the design and the language of design. VERSIONS focuses on elaborating and consolidating information about design as a discipline in various forms. With historical theories, modern tools and available data — we study, analyze, examine and iterate on visual communication language, with a goal to document and contribute to industry advancements and individual innovation. With the available information, you can conclude practical sequences of action that may inspire you to practice design disciplines in current digital and print ecosystems with version-focused methodologies that promote iterative innovations.